Sydney-based Elly Hatfull is a self-professed lingerie addict.
Boasting a growing wardrobe of more than 150 sets, the 27-year-old underwear enthusiast runs a blog dedicated to reviewing intimates, promoting sustainable shopping and ethical consumerism and sharing her message of body positivity.
With an Instagram following of more than 41,000 and counting, the creative blogger best known as Lace and Haze is becoming an increasingly well known figure in the intimate apparel industry.
Speaking to FEMAIL, Ms Hatfull discussed her passion for lingerie, expert advice on getting the most from your undergarments and just how much she spends on indulging her past-time.
Sydney-based Elly Hatfull (pictured) is a self-professed lingerie addict
The 27-year-old blogger had a love for fashion from childhood, but discovered a passion for lingerie as a means of expressing her personal style
‘I was obsessed with fashion from a young age, but with my job I wasn’t able to express my style,’ she told FEMAIL.
‘Because of these restrictions, I started channeling my personal style through my lingerie.
‘No one would see it, but it would make me feel good to wear something that I knew was true to myself.’
Her Instagram presence came later, when Ms Hatfull noticed others sharing their lingerie experiences through social media.
Ms Hatfull has an Instagram audience of more than 41,000 who she often shares shots of her beautiful lingerie collection with
‘No one would see it, but it would make me feel good to wear something that I knew was true to myself’
‘I wanted to get involved, meet new people and share the love with like minded people – one day, I just decided to start a page and it was the best decision I ever made,’ she said.
‘The blog followed soon after as an extension of my Instagram, initially as a means of challenging myself.
‘As a child, I had difficulty with my speech and writing. It’s still something I struggle with, so the blog was a way I could push myself to improve these skills.’
Starting her blog, Lace and Haze, was the ‘best decision’ Ms Hatfull ever made
So far this year, she estimates to have spent about $5,000 on lingerie and accessories
Today, Ms Hatfull chooses her undergarments from a wardrobe of more than 150 sets, some of which no longer fit but are kept as ‘show pieces and sentimental value’.
As for how much she spends on her favourite hobby, Ms Hatfull admitted she only vaguely keeps track.
‘Whenever I buy lingerie, including lounge wear and accessories, I incorporate them into my outwear to get maximum value from every item.
‘This year, I’ve spent about $5,000 on lingerie so far.’
Ms Hatfull’s favourite brands include Bordelle, Harlow & Fox and Palindrome
Ms Hatfull currently owns a wardrobe of more than 150 underwear sets and tries to incorporate her extensive collection into her everyday outerwear as much as possible
Asked about her best-loved brands, Ms Hatfull said she has long-time favourites for different price points.
‘It’s near impossible to pick but for luxury, I love Bordelle and Harlow & Fox.
‘For something more accessible, my go-to’s are Silent Arrow and Palindrome.’
Ms Hatfull is as passionate about responsible shopping and ethical fashion as she is about underwear, and regularly posts images to her social media feed wearing brands such as Hara The Label which is made with plant dye and bamboo.
Bordelle and Harlow & Fox are the enthusiasts top picks when it comes to luxury lingerie
She regularly posts images to her social media feed wearing brands from varying price points
WHAT NOT TO WEAR: ELLY HATFULL’S GUIDE TO LINGERIE
‘The world of lingerie can be daunting and complicated – there is so much more to it than simply picking a nice bra and brief. Here are some helpful hints to make your experience with lingerie a great one!’ – Elly
* Avoid wearing lace bras directly under knit wear
‘Contrary to the classic Instagram post of over-sized cardigan and lace bralette, this really isn’t a good idea. The friction of lace against knitwear causes both items to pill which destroys bras. Try wearing a silk slip between the two.’
* Never wear low-rise briefs under high-waisted pants
‘They are a match made in hell – always try to match underwear and trousers with the same rise, otherwise it can make for a very uncomfortable day.’
* Avoid stockings and suspenders under short skirts or dresses
‘ While they may seem like a good, stylish idea in the morning, stockings will sag throughout the day and are likely to become exposed. For your first time wearing stockings and suspenders, pair them with a below the knee dress – my personal favourite way to wear is actually under trouser pants!’
* Don’t wear a thong under short skirts
‘A light breeze can expose you, especially in mini-pleated skirts which rise up when they shouldn’t.’
* Always hand wash your bras
‘I can’t stress this enough – it really prolongs the life of bras by preventing wires poking through and elastics stretching out. If you are tight on time, try washing your lingerie in the shower!’
* Avoid four strap suspenders with seamed stockings
‘Stockings have a bad habit of twisting, especially when they are seamed. I recommend investing in a six or eight strap suspender belt to keep seams in place.’
Sharing her advice on body positivity and embracing her own natural physique, Ms Hatfull admitted self-love only fully came to her when she started her lingerie journey.
‘You don’t wake up one day and just decide to be positive about your body – it’s a slow process unlearning all the lessons and expectations you’ve been told before.
‘Your body constantly changes and so your mindset has to grow and expand as well.’
‘You don’t wake up one day and just decide to be positive about your body – [it] constantly changes and so your mindset has to grow and expand as well’
‘I know when I’m wearing beautiful lingerie I am a better version of myself’
‘For me personally, I became body positive when I started to wear lingerie. It made me feel good, like a form of self care.
‘It makes you face some body hang ups you may have, but it also helps you embrace what you’ve got.
‘I know when I’m wearing beautiful lingerie I am a better version of myself; if you feel good on the inside, it carries onto other aspects of your life.’